Relationships between businesses and customers have traditionally been “top-down” informational flows. These methods go way back. The Egyptians were known to have utilized outdoor advertising in 2000 BC by carving public notices in steel. Much later in 1472, the first print ad was produced in England to advertise a prayer book. Bulova Watch ran the […]
Crowdfunding Today The financial crisis of 2008 left in its wake unemployment, bankruptcies, and most of all shattered confidence. Institutions, fearing for their bottom lines more than ever, tightened their screening processes. This had the unpleasant side effect of excluding more people from funding – anyone with relatively unknown track records or weren’t “high-profile” enough […]
Singaporean Alphonso Ngiam’s ran eight Kickstarter projects, which reached their funding targets as quickly as 2 hours. The campaigns collected up to 2,800% of their targeted amounts. This is the ideal crowdfunding dream – except Ngiam is quite possibly a statistical anomaly. On Kickstarter alone, less than 40% of projects ever attain their funding targets, let […]
